Essentrolyte Brand Identity and Label
An old colleague of mine started this new supplement company and their first product was a nutraceutical hydration alternative to sports drinks. I was enlisted for the branding and packaging.
We made the E the focal point emphasizing hydration with the droplet.
They were not sure the color or flavor initially, so we went with a blue to symbolize water and hydration.
Simple and clean label, the E bumping out for brand recognition.
Single serving packet design.
The final container rendering.
Marketing collateral, "Invest in yourself".