Rhapsody/
Napster Social

PhotoShop

At Rhapsody I was the creative lead for all social assets. By crafting easy-to-use templates for quick posts on various platforms, I diversified the presentation of album artwork to keep our posts fresh and engaging.

The utilization of smart objects and filters enabled the swift creation of captivating and diverse styles.

Depending on the artwork, this approach could result in vivid and striking imagery.

With the resurgence of animated GIFs, we observed a significant 30% increase in engagement when incorporating animations and videos.

During SXSW 2016, we elevated our GIF strategy by capturing cinemagraphs featuring various bands. The art of subtlety played a key role in making these cinemagraphs, adding a unique and captivating element to our content.