T-Mobile AEM

Illustrator | Photoshop | Powerpoint

I manage the creative direction, collaboration, and execution of companywide and executive-level presentations at T-Mobile. After each quarterly earnings announcement, I lead the creation of an all-employee meeting's keynote, skillfully incorporating key brand elements to create captivating visuals for both in-person and online audiences. This direction significantly impacts various design facets across the entire enterprise.

In Q4, we changed how we design by exploring 3D space. The traditional square is now a dynamic platform for showing content. This shift aimed to make our designs more immersive and engaging.

In the recent quarters, our design thinking has undergone a noticeable transformation, prominently shifting from a squared aesthetic to one with rounded corners. This evolution intentionally highlights our foundational principles of light, depth, and shadow.

In our most recent keynotes, we've continued to progress by focusing on the utilization of Z space, and we've introduced reflections enhancing the depth in our visuals, resulting in a truly captivating presentation.