T-Mobile Social Creative

Art Direction | Motion

At T-Mobile during the Legere years, social media assets were a hot commodity due to the CEO's heavy online presence. This resulted in constant brainstorming and innovation of new ways to use his social status to boost the company.

Many designs were used for PR in the competive arena of rival carriers.

An animated postcard system was designed to show the epic journey of the Unstoppable Tour, this highlighted the senior leadership team visting numerous states.